breaking the mold

BREAKING THE MOLD is an original female empowerment campaign CONCEPT focused on celebrating the strength, resilience, and individuality of women through bold, high-energy visuals.

breaking the mold uses both retro-inspired design elements and energetic, action-focused imagery to reinforce its message of empowerment.

believe in her IS AN ORIGINAL campaign CONCEPT designed TO encourage and inspire YOUNG GIRLS TO remain active IN SPORTS.

believe in her focuses on girls and young women in its imagery alongside sports participation statistics to reinforce the campaign’s message.

breaking the mold and believe in her were inspired by female-focused sports campaigns, including Nike initiatives and under armour’s “she plays, we win” partnership.